I was fortunate enough to meet up with Tyler Deeb this past spring to talk about his company, Misc. Goods Co., and his creative process for my series Why We Create. His perspective was refreshing - particularly his focus on the idea that nothing lasts forever, so why make everything out to be a life or death decision?
"So many variables are outside of your control. I've come to peace with decisions. You can only make the best decision based on what's available to you at that moment."
He just released a new Kickstarter for a genius method to make iced coffee. It's called Coil. I caught up with Tyler to chat about Coil, but first, watch his installment of Why We Create if you haven't yet.
Do you have any specific processes when coming up with a concept like Coil?
I'm not much of a process thinker -- not sure why that is. I've always been inclined to rely on my gut reaction to ideas and I've often found it difficult to overthink anything. I've wondered in the past if this was my laziness coming through. As if I just was too indifferent to create 10 models of something and critique each one. I've ruled out laziness at this point -- because I objectively look at my work days and see very little slothfulness. Instead, I've come to the working idea that I prefer things to be simple -- and I have a very specific idea of how to see that idea, and when it clicks ... it clicks.
What was your inspiration for creating Coil?
We made Coil for the simple reason that it didn't exist yet, and we believe it has importance. The coffee industry is growing more and more each year; the level of commitment to process is growing with it's popularity. We felt that people were making huge strides in hot brew methods, but that cold coffee was left without a great brewing solution. We thought our Coil solution was better then what is already out there, and we wanted to give it a shot.
What's your process like for translating a complex design into a physical prototype?
So for Coil it started with a prototype that the inventor, Chris Heiniger, showed me. It was a 1 gallon ice cream container with a ton of copper crammed into it. The concept seemed so important and simple that I was immediately attracted to it. From there I drew one sketch in Illustrator, I came back to it every so often over the course of several months and made tweaks. Once I felt as though it was finished I contacted my 3d illustrator and began working with him on a 3d model. After that we printed the model as a 3d print and sent it over to my ceramicist to create a temporary mold. From there we tested several different glazes and finally landed on the iteration you see now.
What's the future for Misc. Goods Co.? Do you think you'll go down the path of coffee-related hardware and expand Coil, or will you continue trying different things?
We believe there is still a lot of room for Coil to grow. I believe that once industry influencers and others get a chance to try the product we will get a second wave of popularity that will outweigh the first. If I'm right, then we will just let the wave carry us as far as it will -- and I'm open to creating more coffee products, as long as I believe they're worth making. But our next product will not be related to coffee -- which I'm equally excited about. We hope to release that product by the summer.