Intentional filmmaking

Pointing a camera at an object doesn't mean it's automatically interesting.

That thinking is common in the Vimeo-age. Timelapse videos of pretty scenery have a much better chance of getting featured and going viral than a narrative short.

Let me be clear: It takes a lot of skill to be a great timelapse photographer or filmmaker.

But film at its core, at its best, must have meaning. Without intent, it's just 24 pictures a second. Even great photographers have intent with every frame they capture.

It all tells a story.

Shouldn't film have the same care? Shouldn't every frame speak on its own?

Heisenberg: A genius, a madman, a little bit lucky

So, you want a video for your business?