Hi, InVision 👋🏽
I'm Andy Newman, a content strategist who wants to join your team as Senior Manager of Design Education.
I believe there's a tremendous opportunity to redefine what the intersection of education and marketing looks like, and InVision is a company that's not afraid to lead the way. Over the last 10 years, everyone's been running in circles to cover every social network, while spinning up endless piles of content to throw at the wall. Instead of focusing on the most content, I believe in focusing on the right content, inspired by the likes of Apple, Nike, and Square.
The right content involves projects that inspire and educate people, helping them fall in love with your product and service. The right content is accessible, inclusive, and fresh. The right marketing, for the next 10 years, looks different than what we've been given lately. I'd love to talk to you about some of my ideas.
I know how to grow products, projects, and people, responsibly and with empathy.
I'd love to help InVision do that.
For the last four years I've been at Big Cartel, where my role has evolved from technical support to content strategy. I've developed and launched a number of content and marketing projects, most often as no more than a team of two - in-depth educational guides, a completely redesigned blog, a zine, videos, an online pizza party, and social media projects to name a few.
In my spare time, I write. Over the last few years, I've been published by The Atlantic, USA Today, Quartz, Splinter, The Millions, and Headspace among others. I find it incredibly rewarding to dive deep on a subject to learn, interpret, and share my thoughts. Most of my writing centers on art, technology, and diversity.
I developed, directed, and produced award-winning short films, videos, and commercials for clients ranging from The United States Olympic Committee to Vox Media. I've directed and edited my own short films including Portrait and Why We Create. You may have seen my work on DesignTAXI, CreativeLive, or featured by Instagram.
I also wrote the book on creative freelancing. Like my short films, I gave it away for free - that's a big theme with my creative work, because I believe sharing knowledge is the least we can give back when we have some success. And it's a surefire way to gain like-minded allies in life and in business.
I worked at Apple for almost five years and piloted a new retail position based on educating customers and handling technical support issues. That position was later launched in stores worldwide and is now a foundational piece of the Apple experience for new and experienced users alike. I was also a mentor, which was a position that trained new employees and served as an ongoing resource for team growth in retail.
It's not often you see a company tackling a complex area with new ideas. Many people and companies are too content staying with broken, frustrating, convoluted systems because it "works" - but they don't realize how much time, energy, and creativity they're wasting by using tools that aren't good enough.
At Big Cartel, we started using InVision to track design feedback and it's been a game-changer. No longer are we cobbling together a half-broken and overly complex feedback system through Slack, Basecamp, and email. Design, copy, and feedback all have a worthy home with InVision.
The real opportunity that I see is how much InVision democratizes the design process. I recently wrote about Grace Hopper creating the first compiler, noting:
She understood that regular users comprehending software would bring computing to new heights. That’s why she focused her efforts on things like writing the first compiler - which made it easier for computer hardware to understand the instructions of its software - allowing programmers to focus less on repetitive tasks and more on the creative work computers enabled.
And it strikes me that InVision is on track to do with with digital product design. By making the complex and frustrating into something simple and delightful, InVision opens up a world of possiblity for what can be created next.
I'm highly motivated, experienced with technology and software, and a sucker for great product design. It's an understatement to say InVision aligns with my interests and goals for growth - your entire product is built around enabling more great work from an entire world of creatives, designers, and makers. That's incredibly exciting.
I'd love to do my part in helping grow the product, company, and - most importantly - the users in your community. Let's talk soon.