Hi, Lumi 👋🏽


I'm Andy Newman and I would be thrilled to join your team as a Content Strategist.

Here's why...

I believe there's a tremendous opportunity to redefine what the intersections of education, marketing, and design look like, and Lumi is a company that's not afraid to lead the way. Over the last 10 years, everyone's been running in circles to cover every social network, while spinning up endless piles of content to throw at the wall. Instead of focusing on the most content, I believe in focusing on the right content, inspired by the likes of Apple, Nike, and Square.

The right content involves projects that inspire and educate people, helping them fall in love with your product and service. The right content is accessible, inclusive, and fresh. The right content, for the next 10 years, looks different than what we've been given lately. I'd love to talk to you about some of my ideas.

I know how to grow products, projects, and people, responsibly and with empathy.

I'd love to help Lumi do that.

Most recently...

For the last five years I've been at Big Cartel, where my role has evolved from technical support to content strategy. I've developed and launched a number of content and marketing projects, most often as no more than a team of two - in-depth educational guides, a completely redesigned blog, a zine, short documentaries, tutorial videos, an online pizza party, and social media projects to name a few.

And I’ve also helped shape our product by becoming an expert in UX/UI writing, overseeing regular content audits, and being a customer advocate in the room when design decisions are made. In the last year, we’ve totally overhauled our help site, rewriting all of our technical documentation with clarity and personality, and launched an entirely new onboarding and retention email campaign.

In my spare time, I write. Over the last few years, I've been published by The Atlantic, USA Today, Quartz, Splinter, The Millions, and Headspace among others. I find it incredibly rewarding to dive deep on a subject to learn, interpret, and share my thoughts. Most of my writing centers on art, technology, and diversity.

Before that...

I developed, directed, and produced award-winning short films, videos, and commercials for clients ranging from The United States Olympic Committee to Vox Media. I've directed and edited my own short films including Portrait and Why We Create. You may have seen my work on DesignTAXI, CreativeLive, or featured by Instagram.

I also wrote the book on creative freelancing. Like my short films, I gave it away for free - that's a big theme with my creative work, because I believe sharing knowledge is the least we can give back when we have some success. And it's a surefire way to gain like-minded allies in life and in business.


I worked at Apple for almost five years and piloted a new retail position based on educating customers and handling technical support issues. That position was later launched in stores worldwide and is now a foundational piece of the Apple experience for new and experienced users alike. I was also a mentor, which was a position that trained new employees and served as an ongoing resource for team growth in retail.

• • •

It's not often you see a company tackling a complex area with fresh ideas and enthusiasm, but Lumi is doing exactly that. Many people and companies are too content staying with broken, frustrating, convoluted systems because it "works" - but they don't realize how much time, energy, and creativity they're wasting by using tools that aren't good enough.

I'm highly motivated, experienced with technology and software, and a sucker for great product design. It's an understatement to say Lumi aligns with my interests and goals for growth - your entire product is built around enabling the creation and exchange of more great work by an entire world of creatives, makers, and business owners. That's incredibly exciting.

I'd love to do my part in helping grow the product, company, and the users in your community. Let's talk soon.